News & events > ASEF Culture participates in Panel at Performing Arts Market in Seoul (PAMS) 2022
28 Sep 2022

ASEF Culture participates in Panel at Performing Arts Market in Seoul (PAMS) 2022

On 29 September 2022, ASEF Culture Acting Director, Valentina Riccardi, will take part in the PAMS Salon​ panel along with other representatives to discuss on International Exchanges in the New Era of Deglobalization, and Sustainability.

This panel is part of the The Performing Arts Market in Seoul (PAMS) 2022 which kicked off on 26 September (Mon) and will end on 29 September (Thu). The programs are conducted in an online format and as well as at a physical venue in Korea, Seoul.

PAMS aims to provide a variety of opportunities for professionals and experts in the performing arts sector to meet each other and have discussions. Programs for the practical circulation of artworks and free sharing of information have been prepared based on exchange, cooperation and solidarity.


Over the past 30 years, Korean society has gone through rapid globalization. However, various external factors such as the pandemic and wars are driving deglobalization, and we are seeing more regional blocs forming due to economic reasons. This phenomenon is spreading in the political and social spheres and is expected to have a huge impact on the culture and arts sector.

Against this backdrop, how will the international relations of the performing arts sector develop after having been long established? PAMS is joined by arts and culture institutions and networking platforms in each region to explore the direction for sustainable, long-term and balanced international exchange.

Date: 29 September 2022, Thursday, 14:00 ~ 15:00 ‎(UTC+9)
Venue: JCC ArtCenter (29, Changgyeonggung-ro 35-gil, Jongno-gu, Seoul, Republic of Korea) 


Curator: Hee Jin Lee, Creative Producer, Producer Group DOT, PAMS Connector

Moderator: Hyein Kim, Korea Culture and Tourism Institute, Research Board

Panel Speakers:

  • Valentina Riccardi, Asia-Europe Foundation (ASEF), Head of Culture
  • Jennifer Lee, Mekong Cultural Hub, Program Manager
  • Pippa Bailey, International network for contemporary performing arts (IETM), Board Member

*PAMS Salon will be broadcasted live on KAMS YouTube and PAMS-ON, and will be available for replay until October 31.

The Performing Arts Market in Seoul (PAMS) is Korea's premier contemporary performing arts event, as well as the platform for Asian and international performing arts professionals. Its aim is to promote the creation and production of activities in the performing arts and encourage their rational distribution and overseas expansion. With features such as showcases of outstanding works in the performing arts, booth exhibitions, and a variety of academic and networking programs, it provides a setting for information exchanges among performing arts professionals in Korea and abroad.