22 May 2011
European Film Promotion (EFP)
While promoting European cinema with joint initiatives under the EFP umbrella, the organization fully respects the culturally rich and unique nature of each of its member’s own cinema heritage. EFP represents the diverse interests of its members through a variety of projects which are taking place under the EFP banner, at different festivals and markets around the globe.
EFP’s reliance on the national expertise and know-how of the member institutes has been at the core of the organizational goals since it’s inception, and has been essential to EFP’s ability to achieve sustainable success through a long-term approach to bringing European cinema to audiences around the world. The network promotes European cinema through its joint initiatives, and at the same time, respects and encourages the individuality and richness of each national cinema of Europe.
An important characteristic of EFP as an organisation is its commitment to networking ie the building and maintaining of relationships with a wide range of individuals, groups or institutions who share common interests, goals or expertise. The EFP Network is valuable for the on-going exchange of business information, ideas and support and offers various opportunities for linkage to groups of professionals within the framework of its initiatives.
The networking of industry professionals is a key element of EFP's events. The members of EFP carefully select professionals from their native lands to participate in the collaborative initiatives. Many European film professionals have reaped the benefits of an expanding network of contacts involving directors, actors, producers and sales agents. Cooperating with European professionals is of great importance to the members of EFP as their activities accurately reflect the current market realities as well as offering a strong view to the future of a rapidly evolving market place.
EFP's mandate, as established by the Association, is:
- to increase the competitive opportunities for European films in the international marketplace;
- to improve access for European film professionals to the international marketplace;
- to contribute, where possible, to the opening of new markets for European film;
- to enhance the distribution possibilities for European film;
- to further share the accumulated knowledge and experience of the Association via its European-wide network.
EFP's service tool offers the most important information about European films free of charge to users. The aim is to concentrate on European films from the production year 2003 onwards which are related to EFP's activities. The database lays no claim to comprehensiveness, but will be constantly augmented and actualized. Any information that helps us to keep our data up-to-date would be greatly appreciated.
EFP thus represents a true network of industry professionals whose goal is to increase the circulation and exploitation of European films in Europe and internationally. The organisation, which is highly tuned into market realities, is able to effectively adjust to rapid changes that occur within the film industry as well as to the evolving and challenging world of new technology.
Over the past 17 years, EFP has pursued a two-fold strategy to support European film worldwide: implementation of original approaches to promotion & networking and creation of viable methods to increase access to markets. EFP’s strategies span a broad spectrum and include artistic and business-oriented platforms which support the goal of increasing the visibility and marketability of European films globally
EFP is financially supported by the MEDIA Programme of the European Union and by its member organisations. The Hamburg-based office is backed by the German Federal Government Commissioner for Culture and the Media, the Ministry of Culture of the City of Hamburg and the Film Fund Hamburg Schleswig-Holstein.
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