News & events > Gangnam Style boosts South Korean brand
24 Oct 2012

Gangnam Style boosts South Korean brand

"Gangnam Style" is the world's most watched K-pop sensation sweeping the world with millions of viewings on YouTube and approval from the UN and world politicians. South Korean rapper Psy released the Gangnam Style song in July 2012.

"Gangnam Style" has become South Korea's biggest musical export and has been watched on YouTube more than 530m times. The phenomenon has been widely reported and commented on in the world press.


Korea's official web portal meets Korean pop icon Psy - it's time to enter the online Korea Style Event competition by submitting your own 'Gangnam Style' videos and parodies online - deadline October 31 - 200 prizes to be awarded!!

Watch 80,000 Gangnam Style fans go wild in Korea at the free open air concert by Psy at Seoul City Hall in October


The song's dance moves have been performed by several political and business leaders including the British Prime Minister David Cameron, Google's executive chairman Eric Schmidt and Chinese artist Ai Weiwei. "Gangnam Style" has been hailed by U.N. Secretary-General Ban Ki-Moon as a "force for world peace". In a Cebu City jail a mass Gangnam Style dance routine was performed by prisoners in the Philippines.

While in China, commentators at the China Digital Times report dismay at the lack of their own Gangnam Style. Evan Osnos at The New Yorker reports:
In China, the Gangnam phenomenon carries a special pique. It has left people asking, Why couldn’t we come up with that? China, after all, dwarfs Korea in political clout, money, and market power, and it cranks out more singers and dancers in a single city than Korea does nationwide.

Read more about Gangnam Style (Wikipedia)

The BBC investigates Gangnam Style

Read more about Gangnam Style (The Guardian)

Read article in Financial Times