What, How & for Whom (WHW)
Udruga za vizualnu kulturu "Što, kako i za koga?" (WHW) / What, How & for Whom (WHW) is a curatorial collective formed in 1999 and based in Zagreb, Croatia. WHW organizes a range of production, exhibition, and publishing projects and has been directing city-owned Gallery Nova in Zagreb since 2003.
The mission of WHW is to open discussions on relevant social issues through art, theory and media, through supporting contemporary art production, organizing exhibitions and art projects, and developing models and strategies for collaboration and exchange of knowledge among organizations from different cultural fields. The goals of WHW are promoting and supporting contemporary art production, fostering and protecting freedom of artistic expression in Croatia, fostering international collaboration in the field of contemporary art and theory, increasing public knowledge on contemporary art and theory, creating strong links among artists and cultural practitioners in Croatia, on the regional and on a wider international level.