Soft Power Today: Measuring the Influences and Effects
The Institute for International Cultural Relations of the The University of Edinburgh together with the British Council have published a paper entitled "Soft Power Today: Measuring the Influences and Effects".
The report conceptualizes the outcomes of #softpower in international cultural relations. Among the conclusions:
Soft power, a country’s ability to attract and persuade rather than coerce others, is hard to define conceptually and validate empirically. This report addresses these shortcomings.
This report proposes a framework that measures the conditions under which a broad set of soft power influences translates into economic, political, and cultural benefits.
The report is available as a free download