Screen Australia announced the introduction of a new $3–5 million All Media Fund which encourages interactive or multi-platform innovative, risk-taking storytelling.

The All Media Program comprises two streams:

• Digital Ignition, providing development support for innovative interactive projects (including games) with a strong storytelling component; and


• All Media Production, providing production support for linear and non-linear (interactive) projects that push the creative envelope.

All Media Production includes funding for drama that pushes creative boundaries whether screened on television, online or on hand-held communication devices.

“All Media Production is platform agnostic and rather than a minimum licence fee, requires the attachment of a recognised and appropriate entity that will communicate the content to the public. In this way we hope to encourage traditional and new players to develop break-out programming,” said Dr Harley.

Digital Ignition provides development funding exclusively to interactive projects demonstrating a strong narrative. Projects can be as diverse as games, websites, apps, alternate and augmented reality, re-virtual worlds, MMORPG and interactive factual and drama.

The Convergent Television and All Media guidelines will take effect from 1 July 2011 and applications for the inaugural All Media round will close on 8 August 2011. A second All Media round will be offered in February 2012.

For  more information on the application procedures, please visit:

http://www.screenaustralia.gov.au/funding