Insights > The power of arts projects in driving Japanese regional revitalisation
06 Sep 2017

The power of arts projects in driving Japanese regional revitalisation

Contributed by Hugh Davies

It is tricky to detect the impact Japan's 25-year recession from the lively streets of Tokyo, but the capital is a rare exception of growth in an economy otherwise in decline. Just beyond the boundary of convenience stores, pachinko parlors and fast-food outlets that describe the metropolitan edge, evidence of turn-down is everywhere. Deserted schools, derelict farms and shrines lost in bamboo overgrowth evidence the post-boom economy, but also show Japan's fading spiritual connection with nature and ancestral history.

[caption id="attachment_65349" align="aligncenter" width="590"] Overgrown shrine in regional Fukuoka Image: Hugh Davies[/caption]

Countering this trend is a series of arts projects aimed at regional revitalization. Though festivals, residencies, and architectural interventions; far-flung communities in collaboration with arts workers are driving cultural tourism, and ultimately the return of residents to remote areas. But what began as a series of regenerative arts projects has developed into something far more profound. With outcomes including the community recycling of abandoned infrastructure, new collaborations between locals and visitors, and radical proposals for low energy lifestyles, these creative initiatives have - in some instances - evolved into promising laboratories for imagining post-capitalist futures.

[caption id="attachment_65347" align="aligncenter" width="609"] Hiroshi Sambuichi Inujima Seirensho Art Museum, 2008 Image from:[/caption]

Take for example the Inujima Seirensho Art Museum, a former copper refinery on the island of Inujima converted into a contemporary exhibition space powered by solar and geothermal energy, and featuring plant-based water purifying system. It’s creator Hiroshi Sambuichi is one of Japan’s stock of contemporary architects dedicated to designing living spaces in harmony with the elements.

Consider also the Zero Date Art Project, founded to rejuvenate the shrinking city of Ōdate by holding cultural events at derelict shopping arcades and in the surrounding countryside. Since its founding in 2007, Zero Date has implemented a long-term residency programme to engage visitors with local produce, culture and hot springs reinforcing the region's valuable existence beyond any economic gauge.

Also relevant are the many tree houses of Terunobu Fujimori and Takashi Kobayashi respectively. These inviting and playful structures make real the importance of experimental architecture, intimate social space and close proximity to nature.

[caption id="attachment_65354" align="alignleft" width="240"] Terunobu Fujimori  Tetsu Teahouse Source:[/caption]

Far from new, this strain of Japanese creative practice has been gathering pace for over two decades but was completely overshadowed by the Superflat/Otaku artists of the 1990’s whose Akihabara kitsch better suited the appetite of the international art market. In contrast, the relational art practices discussed here deploy a different creative logic. Preferring locations in discarded pockets of the country, arts workers and architects have decoupled creativity from economy favoring social, environmental and reconstructive goals, activities that are increasingly couched in festival events.

[caption id="attachment_65353" align="alignright" width="228"] Takashi Kobayashi Nasushiobara tree house Source:[/caption]

Among the most celebrated is the Setouchi Triennale. With an exhibition radius encompassing multiple volcanic islands across Japan’s Mediterraneanesque Seto region, the event's epicenter is the small island of Naoshima where numerous cultural sites can be enjoyed outside of the hectic triennial period. The project’s founding goals of “revitalizing the region sustainably through contemporary art” seem entirely obsolete from within the impressive Bennese House and Ando Museum. These site-designed structures by local “starchitech” Tadao Ando look out onto expansive sea views interrupted by lush volcanic mountains. But this present splendor obscures a darker past.

As a consequence of Japan's immensely successful post-war industry, surrounding rivers dumped megalitres of untreated sewerage, factory run-off and toxic waste into this inland sea killing swaths of plant and animal life. By the late 1980’s, sixty percent of the natural coastline was gone. Fortunes changed in 1992 following a number of small-scale art projects aimed at reviving the polluted region, activity that inspired the Benesse Corporation to purchase strips of land and mass-mobilize art as an instrument for rejuvenation. The area’s reversal out of ruin holds particular consequence following the economic crash of 2008 and Tōhoku triple disaster of 2011.

[caption id="attachment_65348" align="aligncenter" width="580"] Naoshima walkway Image: Hugh Davies[/caption]

Indeed the success of Naoshima has startled all concerned. Across the greater Setouchi region, young Japanese families have moved into once derelict homes converting them into guest-houses and cafes to cater to art tourists. It’s not just international visitors that are targeted. Domestic tourism is a huge industry in Japan and is deeply rooted in the culture. Yet despite its ultimate corporate backing, Noashima has upheld a small-island intimacy allowing for both Japanese and international tourists to bond over cosy galleries, bars, and baths.

A comparable event on another side of the country is Echigo-Tsumari Art Field. Established by Tokyo gallerist Fram Kitagawa at the behest of Niigata Prefecture council. The project began as a way to connect international artists with isolated communities to address social and environmental concerns. These lofty ambitions ensured a painstaking start, but resulting events have drawn hundreds of thousands of visitors to enjoy the ecological installations dotted though-out mountainous region.

[caption id="attachment_65346" align="aligncenter" width="584"] Harumi Yukutake, Restructure, 2006 Source:[/caption]

The Echigo-Tsumari Art Field presents an aspirational template for similar projects. It makes a powerful case for questioning existing paradigms through an intellectual engagement with knowledge, arts and nature. Set in a location renowned for its terraced rice fields and severe winter snowfall, Echigo-Tsumari embraces the Japanese axiom: “In summer, cultivate the fields; in winter, cultivate the mind.” To achieve this, artists are encouraged to present contemplative installations that highlight the landscape and culture through all five senses.

[caption id="attachment_65352" align="aligncenter" width="598"] Tadashi Kawamata Nakahara Yusuke Cosmology,  2012[/caption]

The success, scale and funding of the Setouchi Triennale and Echigo-Tsumari can be compared with more grass-roots efforts but with similar regenerative ambitions.

[caption id="attachment_65350" align="alignleft" width="342"] Studio Kura Image: Hugh Davies[/caption]

Studio Kura in the outskirts of Fukuoka city exemplifies this spirit. Initiated a decade ago local by artist Hirofumi Matsuzaki, the multifaceted arts project began as an extension of his family home but has grown to include several neighborhood locations. For Hirofumi, the project is life encompassing and profoundly personal. His family has lived in the area for many generations, but in his lifetime, local shops, schools, homes and farms have been closed or abandoned. The area is among the fifty-percent of Japanese municipalities the government forecasts may vanish in the coming two decades.

However, Studio Kura does much to nourish the local economy, culture and community through all-ages art classes, a biennale festival, and up to 100 visiting artists per year through a lively residency programme. More than bringing businesses to the community, the project transforms perceptions of the countryside from a cultural wasteland to a breathtaking location rich with contemporary art and cultural tradition. Studio Kura is but one of such arts residency programmes with others found in Gunma, Kyoto, Tokushima, Gifu and elsewhere.

[caption id="attachment_65351" align="alignright" width="278"] Studio Kura Image: Hugh Davies[/caption]

No matter the scope of these regeneration endeavors, Japan is in demographic and economic in decline. The gloomiest of estimates predict a population slump to 100 million by 2050, down from the present 125 million, although still more than neighboring South Korea, North Korea and Taiwan combined. But where political dithering has done little to address abandoned agricultural landscapes and remote industrial sites, arts programmes have transformed the regional landscape with outcomes that are both distinctively Japanese and internationally relevant. In the process, Japan is pioneering an alternative vision to the post-economic juggernaut, one that will be of future significance beyond the nation’s shores.


Dr Hugh Davies is an interdisciplinary artist and media researcher. His investigations explore transmedia games, Asian screen cultures and technology histories. He writes and speaks on digital culture, contemporary art and higher education.