East China Normal University is a research comprehensive university. The School of Design has actively collaborated with The One Minutes in the past few years experimenting with the concept of one minute videos. It does not limit this collaboration to its own students but also involves students from the Fine Arts department, other art academies and young professional talent in Shanghai.
The collaboration between The One Minutes and ECNU consists of workshops, exhibitions and competitions. The Shanghai Media Group provides a local TV podium for both the Chinese and international videos of young talent.