Hong Kong Book Fair 2012 takes place 18-24 July at the Hong Kong Convention and Exhibition Centre under the theme 'Reading the World | We Read Therefore We Know'. The habit of reading is alive and well in Asia, with around 950,000 people turning out to see what publishers and distributors had to offer at the HKTDC Hong Kong Book Fair 2011. The new record is strong evidence that the written word, electronic or print, is more powerful than ever. Check out the programme of exhibitors and events.