Tide Experiment opens out across Europe
Magnifica Presenza’s marketing tools were outlined by the involved distributors in the respective countries. Tom Abell, the Director of Peccadillo Pictures said, "At first the thought of coordinating and working collectively with a team from several European territories was quite daunting, but we quickly found that our similarities far outweighed our differences. Participating in The Tide Experiment has been a very worthwhile and enlightening experience for the whole Peccadillo team."
TIDE is a grouping which gathers various actors of film distribution. In 2013, its main aim is to release 4 films, each in about 5 countries, on day-and-date (simultaneous or quasi-simultaneous release in theaters and in VoD) and with transversal marketing tools.
(Via Europa Culture News)