Cine Grand BV, a cinema exhibition company based out of the Netherlands has announced its collaboration with the Beijing based Time Antaeus Group. The group plans to rapidly expand their base in China. Currently, the group runs the second largest cinema in China -a state of the art 15 screen property in Dongguan.
The Time Antaeus Group is a multi-media company into production, distribution, and exhibition. Cine Grand Pvt Ltd, China, a subsidiary of Cine Grand BV, is currently operating two locations in China. Presently, in India the group has 4 functioning screens in Ahmedabad. In addition 4 screens are being opened in Gurgaon by the end of the month.
On the occasion of tie-up, Nirmal Anand, Group Chairman of Cine Grand BV, revealed plans of opening over 500 screens over the next 3 years in China.
Anand, the pioneer in exhibition business in the Middle East & Eastern Europe, further state=ed that the brand’s mission is to become the customers’ favourite movie watching and entertainment destination. He said:
“We are committed to become a preferred and profitable Cinema Exhibition Company by offering our customers value for money alongwith innovative designs, varied product offerings and enhanced and consistent service delivery thereby creating an exceptional customer experience. We believe that the Cinema Exhibition business in China is expected to grow at a rapid rate and we intend to be part of this growth and reach the leading position. This collaboration with Time Antaeus Group will help us utilize each other’s strengths. Additionally, common sourcing of cinema equipment & other services will also help lower the overall fit out costs.”
XiaopingXu, the Vice President of Time Antaeus Group, the General Manager of Time Antaeus Cinema Circuit and also a leading figure in the cinema industry in China, stated that this alliance will benefit both entities greatly.