In November 2002, Edward Fletcher co founded Soda Pictures, a UK based film distribution and programming company. Theatrical successes over the last few years include Head-On by Fatih Akin; the Oscar nominated After the Wedding by Danish director Susanne Bier and Heading South by renowned French director Laurent Cantet starring Charlotte Rampling.

As well as concentrating on world cinema titles Soda Pictures represents an array of films on DVD from vintage and classic titles to emerging talent such as Kelly Reichardt’s cult film Old Joy starring Will Oldham.